Using a platform like ON24, you can pack your giveaway full of interactive features to tackle call fatigue and keep your attendees enjoying your content for longer.

Make sure it’s something your followers will benefit from, and prove it’s a one-of-a-kind to drive up demand and encourage even more entrants.ĭigital giveaways are great for wider reach, but we understand that keeping your attendees engaged can be challenging.

The prize needs to be exciting, exclusive, or both. Run a giveawayĮveryone loves a freebie! Use a virtual giveaway competition to drum up interest in your new product or encourage sign-ups to your new service. Here are a few virtual activation ideas to help you command your audience’s attention without breaking the bank. In return, you’ll get direct feedback from your customers and peers – and as we all know, these first-party insights can be used to steer your future marketing strategy.Īn activation can involve a product launch, a Q&A session, a tutorial, an exclusive meet-up – pretty much anything that gets people engaging with your offering and talking about your brand in their own circles. Think of them as an opportunity to showcase your personality, share your core values, and demonstrate to potential customers how and why you’re different from other providers in your niche. It could be time to run a brand activation event.īrand activations are marketing campaigns or events designed to talk directly to your audience so you can boost your reputation and build long-term relationships with your followers.īrand activations aren’t straightforward sales pitches. Want to increase awareness of your brand and get more prospects to get on board with what you offer?

Digital activation strategy